|Don't infringe copyright - using your own image|
or finding a CC-licensed shot works fine
2. Use good quality images. Blurry, pixelated, over-saturated = definitely not! Don't be tempted to stretch a small, low resolution image... it never looks great.
3. Don't be too cheesy or too literal - unless that's the point you're making!
4. Avoid clipart if at all possible, if you have to use it take advantage of the fact that you can edit it and make it fit in to your presentation better.
5. Choose images that give you space to add text so that it's legible... or put a slightly transparent fill behind the text to help it stand out.
6. Choose images that work with your colour scheme. Don't have a colour scheme? Get one! Kuler from Adobe is a good place to get inspiration.
7. Think of your images as visual punctuation. They reinforce the points you're making or help to set the mood. They shouldn't *be* the presentation.
8. Don't be afraid to fill the screen with an image - the impact can be really strong...
|Use of a small image vs filling the screen with a shot|
10. Understand a few design principles. If you don't know about the rule of thirds, then it's worth finding out and using it. Oh, and this is also the one time I'm going to advise you to think about CRAP when it comes to your images - Contrast, Repetition, Alignment and Proximity, that is! Good design doesn't always need a designer!
Oh, and if you like a more visual version of the above tips... hopefully the slideshow below will be just the ticket!